Saskatchewan Silver Birch Hotel’s Friends In Need program contributes over
$12,400 to the Canadian Red Cross
Saskatoon Inn, Radisson Hotel Saskatoon and Regina Inn finish year with successful
annual fundraising drive.
REGINA, SASKATCHEWAN (January 29, 2009) – Saskatchewan SilverBirch Hotel’s
ninth annual Friends in Need holiday promotion has raised over $12,400
for Canadian Red Cross Disaster Relief.
Running during the December holiday period, the annual Friends In Need promotion
offered travelers discounted room rates at the Regina Inn, the Saskatoon Inn and Radisson Saskatoon,
as well as at 23 other hotels across Canada with $10 from each night’s stay going to community
charities. The program was launched nationally in 2000 by SilverBirch Hotels & Resorts and
runs at all hotels managed by the company. Dozens of charitable and community organizations
have benefited from over $820,000 raised over the past nine years.
“This is the fifth year in a row that the Regina Inn has directed the proceeds to the Canadian
Red Cross. We are thankful for the amazing support we receive”, says Richard Kies, Public Affairs & Development,
Canadian Red Cross. “This holiday season we responded to an unusually high number of fires
that devastated many families and severely depleted our local disaster response funds. The
donation from the Friends In Need community relations program is
extremely timely and will ensure we can continue to respond to local disasters like house and
apartment fires.”
The Friends in Need program is part of SilverBirch Hotels & Resorts “Hotels
with Heart” initiative for giving back to its communities. “Our company is enjoying its success
in no small part due to the support of the communities where we own and manage hotels, and
this is one way that we can give support back to those communities,” says Robert Pratt, SilverBirch
Hotels & Resorts President “Since the program’s launch, SilverBirch associates have embraced
Friends in Need with enthusiasm, and have committed themselves to its success. The program
provides good value for our guests while raising money for local charities.”
Contact:
Saskatoon Inn Hotel & Conference Centre
Melanie Stroh – Director of Sales
Tel: 306-668-9651
Email: mstroh@silverbirchhotels.com
Radisson Hotel Saskatoon
Robin Purcell – Director of Sales
Tel: 306-667-2369
Email: rpurcell@silverbirchhotels.com
Regina Inn Hotel & Conference Centre
Angela Lockhart – Corporate Sales Manager
Tel: 306-525-7562
Emai : alockhart@silverbirchhotels.com
Canadian Red Cross
Jen Pederson – Public Affairs Coordinator
Tel: 306-668-0711
Email: jen.pederson@redcross.ca
Canadian Red Cross
Ami Chokshi – Manager Corporate Development
Tel: 403-541-6111
Email: ami.chokshi@redcross.ca
Canadian Red Cross
Amanda Ulrich – Public Affairs & Development
Tel: 306-721-1627
Email: richard.kies@redcross.ca
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